Thursday, August 21, 2008

Why Free Music Lessons? Because 'Free' Changes Everything

Peter Singer reports in the Guardian that even the thought of money changes our behavior:
Trivial reminders of money made a surprisingly large difference. For example, where the control group would offer to spend an average of 42 minutes helping someone with a task, those primed to think about money offered only 25 minutes. Similarly, when someone pretending to be another participant in the experiment asked for help, the money group spent only half as much time helping her. When asked to make a donation from their earnings, the money group gave just a little over half as much as the control group. that we are aware of the isolating power that even the thought of money can have, we can no longer think of money's role as being entirely neutral.

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