Ran across some discussion about the implications of giving away technology and products for free.
I think this applies to what we're attempting with Scrollworks, as well. What do you think?
I'm still processing how it might work in the long run if we made music lessons available for free to everyone who wanted them. How could we sustain the program? Should tuition to the ensembles be free?
I have a feeling it might work.
From Kevin Kelly's Technology wants to be free:
As I have argued elsewhere (see my 2002 New York Times Magazine article on the future of music for example) the great attraction of “free” music is only partially that it does not cost anything. The chief importance of free music (and other free things) is held in the second English meaning of the word: free as in “freedom.” Free music is more than piracy because the freedom in the free digital downloads suddenly allowed music lovers to do all kinds of things with this music that they had longed to do but were unable to do before things were “free.” The “free” in digital music meant the audience could unbundled it from albums, sample it, create their own playlists, embed it, share it with love, bend it, graph it in colors, twist it, mash it, carry it, squeeze it, and enliven it with new ideas. The free-ization made it liquid and ‘free” to interact with other media. In the context of this freedom, the questionable legality of its free-ness was secondary. It didn’t really matter because music had been liberated by the free, almost made into a new media.From Kevin Kelly's Better than Free:
Technology wants to be free, as in free beer, because as it become free it also increases freedom. The inherent talents, capabilities and benefits of a technology cannot be released until it is almost free. The drive toward the free unleashes the constraints on each species in the technium, allowing it to interact with as many other species of technology as is possible, engendering new hybrids and deeper ecologies of tools, and permitting human users more choices and freedoms of use. As a technology grows in abundance and cheapness, it is more likely to find its appropriate niche which it can sustain itself and support other technologies in commodity mode. As technology heads toward the free it unleashes the only lasting thing it can: options and possibilities.
When copies are free, you need to sell things which can not be copied.
Well, what can't be copied?
There are a number of qualities that can't be copied. Consider "trust." Trust cannot be copied. You can't purchase it. Trust must be earned, over time. It cannot be downloaded. Or faked. Or counterfeited (at least for long). If everything else is equal, you'll always prefer to deal with someone you can trust. So trust is an intangible that has increasing value in a copy saturated world.
There are a number of other qualities similar to trust that are difficult to copy, and thus become valuable in this network economy.
And there's an entire (free!) ebook by Miikka Leinonen on the subject called the Strategy of Giving.
No comments:
Post a Comment